February 04, 2010
Rupert Murdoch Says Destiny of News Corp Newspapers Is In Paid-for Online Content
London TelegraphRupert Murdoch said the destiny of News Corporation's newspapers is in paid-for content, claiming that his media empire is "on the cusp of a digital dynasty" from which it will profit greatly. Unveiling a $284m (£178m) post-tax profit for the three months to December, Mr Murdoch proclaimed "content is not just king, it is the emperor of all things electronic." Promising to announce major developments "in the next two months," the owner of the Sun and Wall Street Journal said consumers want content on an array of devices, and are willing to pay. Mr Murdoch disclosed that News Corp is in "advanced discussions" with other media companies about how to monetise newspaper content, as well as holding "very substantive conversations" with device makers to allow readers to access "high quality journalism wherever and whenever they want it." “We’re looking at various alternatives, and I don’t think we’re ready to announce anything yet,” he continued.
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