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Cereal Ads Fuel Childhood Obesity

LOS ANGELES -- A new report warns that most cereals advertised to kids are packed with sugar, which is fueling childhood obesity in the U.S. A study by the Yale University's Rudd Center for Food Policy and Obesity blasts the nutritional value of some of the most advertised kids' cereals. "If one looks at the rank order list of the worst nutrition cereals, it's stunning how the worst cereals are marketed so aggressively to children," said Kelly Brownell from Yale's Rudd Center. Researchers found that the average American preschooler sees 642 cereal ads a year, and the vast majority of those ads are for sugared cereals.
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Posted by Editor at October 28, 2009 12:50 AM