Media Cos. Battle Web Portals on Ads

NEW YORK -- Traditional media companies trying to stem the flow of advertising dollars to Google and other large Internet companies are increasingly building ad networks of their own, anchored by their brands. The latest, Forbes Inc., is expected to announce Monday that it will start selling ads this spring for about 400 financial blogs. In recent months, Conde Nast, Viacom Inc., CBS Corp. and other major media companies also have unveiled topic-specific ad networks to lure advertisers that want to buy more ads than any single site can sell. Read more...

Posted by Editor at March 24, 2008 11:28 AM