November 06, 2007
MySpace Expands Program for Targeted AdsNEW YORK -- The popular online hangout MySpace is expanding its program for letting advertisers target their pitches using personal details on users' profile pages. Since July, MySpace has allowed more than 50 leading advertisers, including Procter & Gamble Co. (PG) (PG), Ford Motor Co. (F) (F) and Yum Brands Inc. (YUM) (YUM)'s Taco Bell chain, to target any of 10 interest groups, such as movies, travel and auto. In the program's second phase, launching Monday, MySpace is adding an 11th category, television, along with hundreds of subcategories, such as horror movies. Even that is subdivided into "teen screams,""satanic stories,""vampires" and others. Full story...
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