Freedom

'Do Not Track' Registry Proposed for Web Use

Online Behavior Used to Tailor Ads
Privacy, consumer and technology groups yesterday proposed the creation of a Do Not Track list similar to the Do Not Call phone list, allowing people to prevent companies from tracking which Web sites they visit. This proposal comes as large Internet companies are looking to increase the tracking of users' online behavior to tailor ads to their interests. Nine groups, including the Center for Democracy and Technology, the Consumer Federation of America and the World Privacy Forum, submitted the proposal to the Federal Trade Commission ahead of a two-day conference on behavioral advertising. Full story...

Posted by Editor at November 1, 2007 07:10 AM