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July 23, 2007

Microsoft Offers Privacy Options for its Search Engine

The FTC, Congress and the EU are all investigating Google's proposed acquisition of ad network DoubleClick, looking into whether the deal is bad for user privacy and for competition in the online ad industry. Not coincidentally, Google has recently made two changes to its privacy policy. In March it said that 18 months after you search on Google, that search record will be "anonymized," stripped of any identifiable information. Now, in what looks like a game of privacy one-upsmanship, Microsoft is answering with changes of its own. In addition to calling for a set of industry-wide privacy standards, it says it will wipe clean its search logs after 18 months too. Full story...

Posted by Editor at July 23, 2007 09:07 AM


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