July 16, 2007
Stealth Advertising: Marketing Creeps into Evening News
A few years ago, we predicted that the spread of DVRs was going to change advertising culture, as viewers gained the ability to jump past commercials and free themselves from scheduled broadcasting times. Now a new study from the University of Oregon has found that local news broadcasts are being infiltrated by advertising at around the same rate that DVR users skip ads. Full story...Latest Freedom Headlines:
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