Planned Parenthood Goes Upscale
By Sarah Rubenstein / Wall Street Journal
Planned Parenthood is setting its sights on the affluent. As part of a "rebranding" of the nonprofit to appeal to those with more financial means, Planned Parenthood affiliates are building a broader network of suburban clinics and posh health centers, according to a front-page article in today’s WSJ. Two elegant new health centers have been built, and at least five more are on the way, the largest of which will be 75,000 square feet. They include muted lighting, hardwood floors, airy waiting rooms in colors selected by marketing experts -- plus, walls designed to withstand a car’s impact should an antiabortion protest turn violent. Planned Parenthood has also opened more than two-dozen quick-service “express centers,” many in suburban shopping malls.