Pro-Life News

Planned Parenthood Hits Suburbia

By Stephanie Simon / Wall Street Journal
Flush with cash, Planned Parenthood affiliates nationwide are aggressively expanding their reach, seeking to woo more affluent patients with a network of suburban clinics and huge new health centers that project a decidedly upscale image. The nonprofit, which traces its roots to 1916, has long focused on providing birth control, sexual-health care and abortions.
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Planned Parenthood Goes Upscale
By Sarah Rubenstein / Wall Street Journal
Planned Parenthood is setting its sights on the affluent. As part of a "rebranding" of the nonprofit to appeal to those with more financial means, Planned Parenthood affiliates are building a broader network of suburban clinics and posh health centers, according to a front-page article in today’s WSJ. Two elegant new health centers have been built, and at least five more are on the way, the largest of which will be 75,000 square feet. They include muted lighting, hardwood floors, airy waiting rooms in colors selected by marketing experts -- plus, walls designed to withstand a car’s impact should an antiabortion protest turn violent. Planned Parenthood has also opened more than two-dozen quick-service “express centers,” many in suburban shopping malls.

Posted by Editor at June 23, 2008 10:08 AM